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Marketing and the passionate minority

Clean Marketing Message

Found this over on Mack Collier — he’s a good dude and runs #BlogChat, which I should probably contribute to more — about “clean” and “dirty” conversations in the marketing space. Before you excited and think some brand is gonna start… Continue Reading

Seriously, when will people “get it” about digital marketing and advertising?

People love to advertise on TV

To a certain extent, all advertising is/was/always will be a junk science, but the facts you hear about how much money gets poured into TV (“old-school”) vs. digital (“new-school”) is stunning. To wit, check this out: 4. The average adult… Continue Reading

Maybe stop telling me to “join the conversation” on social media

Please stop telling me to "join the conversation"

At the broadest level, I’d say I’m a pretty social media-savvy person. I don’t really use Vine and barely share to Instagram, but I do all the other major shit — and I’ve done it as a job for a… Continue Reading

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If you follow a “content marketing expert,” you’re probably doing it wrong

Don't Use Content Marketing Experts

Content marketing is/was/will be all the rage in some circles dating back to about 2013, if not a bit before. However, some brands have tried to adopt it — and then given it up, because it’s not linked enough to… Continue Reading

Gary Vaynerchuk annoys me, but he’s dead right about Twitter

GaryVee and Twitter

I’ve never personally met Gary Vaynerchuk and I probably never will, although he does live in the same city as my parents (“… so you’re saying there’s a chance…”). He seems like maybe he’s a tad on the self-promotional side (regarding… Continue Reading

Valuable content is the job of the entire marketing team

Content Marketing Is Everyone's Responsibility

Here’s what we know, generally-speaking: If you read enough blogs and marketing sites, you’d think content marketing is all the rage. It certainly is in some respects, but 65% of B2C companies and 62% of B2B companies report NOT actually having any… Continue Reading

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Funny: B2B inbound marketing is essentially akin to stalking

KoMarketing Associates — they have a pretty good presence on LinkedIn, as an aside — did a little recap of InBound 2014 (the Hubspot conference) on their site. They tried to focus on six major themes that emerged from it, and… Continue Reading

Social Media: Focus on ‘retention,’ not ‘going viral’

Here’s an interesting little story. There’s a paper by Microsoft and Stanford University called “The Structural Virality Of Online Diffusion.” It’s well summarized at Convince and Convert, and here’s the essential rub: the researchers looked at one billion events (one Billion!) as they… Continue Reading