The key number for getting new customers is 4.7

If you like this post, feel free to share it with your friends. Share buttons are at the bottom of the post.  Take a look at this post from Mack Collier, which is based on an analysis of multiple brands by… Continue Reading

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Start treating your consumers as insiders

I’m not a big enough deal in the marketing world (yet?) to get sent to things like #INBOUND or #CMWorld, although I definitely enjoy tweeting using the hashtag from afar. (I enjoy fun little games.) INBOUND — which is put… Continue Reading

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Could advertising just die someday as an industry?

I’ve wondered this for a couple of months now, so I decided to try and sit down and make some sense of the idea with a post. Here’s the thing: advertising is oftentimes everything to media pursuits (television, magazines, newspapers, etc.) It’s… Continue Reading

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Most companies have no idea how to value customers

I sometimes understand — don’t per se ‘get it,’ but understand it — when companies could care less about their employees, because oftentimes employees are seen as almost transactional. They come, they do a job, you pay them X-amount of money, and they leave. That’s… Continue Reading

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Great quote on the new world of business

From a Fast Company profile of the venture capitalist (a female, no less!) who was behind Warby Parker, Birchbox, and others. Ahem: “Most things that people want already exist, and with Amazon or eBay there is always someone who is willing to undercut… Continue Reading

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What you feel for a brand is essentially “rational love”

Rational Love For Brands

Kinda interesting, via here: The researchers first approached the question with structured interviews of 60 study participants about brands and people they loved and liked. They noticed some similarities in the way participants discussed humans and items: those that were… Continue Reading

Here’s a good way to explain what “design” is in a business context

Simple Design Is The Key To Companies

In the “new business world” — where maybe product and inventory matter less — you can make an argument that the No. 1 thing any company needs is simple, easy-to-use-and-understand design. You could make a similar case that this basic idea — simple interfaces… Continue Reading

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The value of “brand” is declining. The value of “customer relationships” is increasing.

Branding vs. Customer Experience

That chart above is from here, and here’s the methodology behind it: To find out which school of thought is more accurate, we looked at the value of brands and customer relationships as revealed by M&A data covering over 6,000… Continue Reading