How bosses can communicate with employees
Let’s look at four options stemming from two central concepts: how much you care and how much you’re willing to challenge your people. Continue Reading
Jobs
Future of Work: Shallow work vs. deep work
Cal Newport is a computer science professor at Georgetown — hey, I went there too! — and wrote this book about the idea of ‘deep work,’ which I’ll discuss more in a second. He also wrote this article for 99U… Continue Reading
‘How do consumers find our product?’ has become ‘How do algorithms find it?’
Many marketing and sales types — as well as high-level executives — often worry about how potential consumers will find their products, and rush around screaming about KPIs and ROI and deliverables and optimized lead generation programs, all of which… Continue Reading
Why gamification sits at the crossroads of management
Middle managers, getting yanked in two directions all the time. Continue Reading
In business, are you solving the right problem?
The first thing I’m going to say here is a generalization, but I believe all generalizations have to come from some kernel of truth, no? I think we live in a society, business-wise, that’s very focused on answers and solutions — as… Continue Reading
Chart: Most CMOs have no clue about digital marketing
The chart above comes from this post, and is kind of similar to a post I once wrote about people “not getting it” in terms of digital marketing, especially because you can make money from digital. CMOs have been claiming for years that… Continue Reading
Marketing: Worry less about ‘content,’ more about ‘stories’
Marketing is about to undergo either a revolution or an evolution, in large part because the majority of post-WW2 marketing in most major industries has been actually centered on advertisements. By this point in human evolution, most people know how… Continue Reading
What if companies having empathy was tied to revenue?
A big concern of senior management types at most companies whenever something like ’empathy’ or ‘culture’ or ‘purpose’ comes up is pretty simple: I’ve got a business to run. How’s this tied to the bottom line? Look, that’s logical. We’ve… Continue Reading