Stop profiteering. You are missing the point of this moment.
This is a different moment for businesses. It’s not about chasing leads so much as chasing stability. You’re alienating people otherwise. Continue Reading
Marketing Funnel
Logically, aren’t most businesses/industries going to be referral-driven?
Digital noise washes over us like a tidal wave. So ain’t it all about trusted sources now? Continue Reading
‘Omni-channel marketing’ is buzzword hell
“Our Q3 omni-channel strategy drew significant ROI, and by that I mean we tracked Facebook impressions for a few posts and they seemed OK.” Continue Reading
Marketing objectives 101: Stop copying everyone else
When I was a little bit younger, I was often confused about marketing objectives. To be honest, before I even worked in marketing, I really didn’t understand the difference between “marketing” and “advertising.” (Truth be told, most CMOs probably still… Continue Reading
Does marketing focus too much on campaigns?
“I don’t have time for that! We’re launching a new marketing campaign this week!” I’ve worked in a bunch of different marketing departments and capacities at companies in different industries and verticals, and I’ve always seen — especially from middle… Continue Reading
What if traditional marketing dies?
I once wrote a post about the potential of advertising to die as an industry, and now I’m thinking the same thing of its closest cousin (fraternal twin?), marketing. In reality, here’s what will probably happen: neither will die, per se,… Continue Reading
Future of Marketing: Science, Storytelling, Speed, Simplicity, and Substance (5S)
People who study business love things like “The 4Ps” (price, product, promotion, and place!) or “The 7C Compass Model” or whatever. In reality, this is mostly reams of bullshit, or a way to potentially think about the bigger ideas… Continue Reading
Could advertising just die someday as an industry?
I’ve wondered this for a couple of months now, so I decided to try and sit down and make some sense of the idea with a post. Here’s the thing: advertising is oftentimes everything to media pursuits (television, magazines, newspapers, etc.) It’s… Continue Reading