I’ve never personally met Gary Vaynerchuk and I probably never will, although he does live in the same city as my parents (“… so you’re saying there’s a chance…”). He seems like maybe he’s a tad on the self-promotional side (regarding… Continue Reading
Let’s start here: I’ve never worked in sales. I’ve sold stuff, yes — I had a lemonade stand when I was eight, for example — and I’ve worked in roles that are essentially “sales” but don’t have the title of… Continue Reading
You may have heard about this SXSW presentation from Jonah Perretti, the CEO of BuzzFeed (and the brother of the comedienne currently on Brooklyn Nine-Nine) that basically shows Twitter has a lot of influence, but ultimately people take what they… Continue Reading
Here’s an article with a ton of buzzwords that reads like a catalog of CMOs who have been promoted in recent years; it’s actually really hard to get through without gagging or trying to smash your computer into 48 pieces… Continue Reading
Here’s a new CMO (Chief Marketing Officer) study, this time of 1,434 CMOs. (More here.) It appears the focus of this one was “social insights,” which is a valuable thing to poll 1400 CMOs about. Duke University did a CMO survey… Continue Reading
Pretty interesting post on Forrester about “The Sales Enablement Forum,” which was apparently an event a few weeks back in Scottsdale, Arizona. Quick word of caution: if you’re very wary of business buzzwords, I’d probably avoid reading that post linked above… Continue Reading
Every company you ever speak to is somewhere in the process of redoing something about their website, and usually doing it mostly wrong — i.e. focusing on bells and whistles, and/or “something they saw on a comparison site,” as opposed… Continue Reading
Via TrackMaven, here are some key takeaways from the 2015 CMO Survey. In general, marketing spending will rise — and especially on analytics, which may double: By “double” in this case, though, it’s still only slightly above 1/10th of the entire… Continue Reading