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How long should a Facebook post, a Twitter post, a headline, or an e-mail subject be if you’re looking for maximum engagement?

You can read the full post with methodology and outbound links here, or check out this infographic for a condensed version: This is mostly designed for marketing through social media / web / e-mail, but I’d probably disagree on the… Continue Reading

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LinkedIn will send four times more people to your homepage than Facebook and Twitter will, so … let’s talk about marketing on that platform

I’ve had a couple of different social media-focused job interviews in the past two-three months, and I can’t even tell you how many times — OK, probably about six — someone has said to me, “Well, our company has 2,300… Continue Reading

Starbucks will eventually sell alcohol in about 1,000 stores. And so it begins.

Here’s the corporate version: “Anything that you see happening here is driven by the question: what is the customer looking for?” Starbucks spokesperson Alisha Damodaran told Quartz.“When we think about new product offerings in the stores, we always think about what… Continue Reading

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On Larry Page, dreaming big, and anonymous health care “big data”

Larry Page appeared at the TED 30th Anniversary conference in Vancouver, speaking on stage with Charlie Rose (part of the interview is above, and you can find a deeper transcript here). There are about 127 different headlines you could go… Continue Reading

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Social vs. search vs. direct: How do you get to a website? (Or, why ‘we put it on Facebook’ is a bad strategy.)

There are a couple of different ways a person can reach your website, but three of the biggest would be social (i.e. from Facebook or Twitter or Pinterest or what have you), direct (typing in/bookmarking the URL) or search (i.e.… Continue Reading

In 1994, there were 537 craft breweries in America. Now there are 2,768. Thank you, Jimmy Carter?

Cool profile on NPR this morning about the rise in craft brewing — although this has been covered for a few years now, it’s great to see stories of this ilk. I almost always order craft, and I can’t tell… Continue Reading

Wal-Mart tried a video games trade-in strategy in 2009. It didn’t work. With CExchange, will it work now?

This seems like an interesting plan: Wal-Mart is now going to accept video game trade-ins in 3,100 or so of their 4,835 U.S. stores. It’s interesting because normally when you trade-in a video game — say, at GameStop — you use… Continue Reading

What can we learn about consuming pop culture from the TED ‘Ads Worth Spreading’ list?

TED just released “Ads Worth Spreading” (here’s the full list) as part of a big week for ’em (the 30th Anniversary of TED is right now in Vancouver). There are no trophies for winning, and ultimately you need to fall… Continue Reading