Check out the chart above, via here. There are other charts of interest in said post, but essentially, here’s a quick takeaway: around 1998, the total market for menswear was about $270 billion. This year? It’s going to approach $500 billion.… Continue Reading
I'm a white male, age 18 to 49. Everyone listens to me, no matter how dumb my suggestions are. — Homer J Simpson (@homersquotes) February 7, 2011 Amen, Homer. We were all taught to believe that the central idea of… Continue Reading
Check out that chart above, by way of Quartz here. PBR — which essentially barely advertises — is literally crushing the major light-beer brands, most of whom spend millions advertising. That makes no sense, though — right? We take these MBAs and we pay… Continue Reading
NIKE isn’t an official sponsor of the next two grand-scale global sporting events — the Winter Olympics, starting tonight, or the World Cup, starting this summer — but it’s really hard to talk about sports and marketing without talking about… Continue Reading
That M&Ms “Anything for Love” ad was one of the big winners of last year’s Super Bowl — along with, you know, the Baltimore Ravens — when a bunch of Northwestern MBA students get together and evaluate the ads on… Continue Reading
The series rolls out on Hulu on February 17. But wait, why would a burrito company make an Internet/app TV show? Doesn’t that seem weird? Not entirely. First of all, there’s no product placement in the episodes of the show… Continue Reading
The above ad features ScarJo hawking SodaStream. It was targeted as a Super Bowl ad — considering it features a highly-paid movie actress — but was banned from airing by FOX, who’s televising the game. Go ahead and watch the… Continue Reading
This won’t be a very long post, as I’ve already talked about the idea of leaving Facebook (which I’ve yet to do, although in the past couple of weeks, I’ve mostly just checked it once in the morning, said happy birthday… Continue Reading