I’ve worked a lot of different places, and had a lot of different bosses, and observed a lot of different senior management teams (and been friends with quite a few), and most of them focus on revenue (and/or growth) first and foremost. This… Continue Reading
I sometimes understand — don’t per se ‘get it,’ but understand it — when companies could care less about their employees, because oftentimes employees are seen as almost transactional. They come, they do a job, you pay them X-amount of money, and they leave. That’s… Continue Reading
You can probably figure out what the concept means from the headline. Basically, many people in marketing think about things in terms of the biggest numbers possible, because those are the impressive things you want to report back up a… Continue Reading
A couple of weeks ago, I landed in Toronto from DFW. The customs line was insanely long; I ended up waiting on it about 1 hour+. I was kind of near a co-worker, but not close enough to actually speak… Continue Reading
In case you don’t read left to right, I’ll outline it for you: the first word of “social media” is, in fact, social. I’ve heard people describe social media as “in an awkward adolescence,” and that’s generally pretty true. Just like with teenagers,… Continue Reading
Let’s follow the bouncing ball here. First off, there’s a couple of things I think people get a little misguided about when it comes to “content marketing” as a concept: Your brand is unique, but you’re probably taking content marketing advice… Continue Reading
For better or worse, people at most organizations spend a lot of time chasing more revenue, or, at the very least, more growth. That’s the way of the world these days; Amazon and Pandora, for example, don’t really make profit (per se),… Continue Reading
I had a freelance gig for a while writing articles for 9Lenses, and one of the articles I wrote was this jam on how to align sales and marketing. I think that’s a fairly large topic and people often avoid it, or… Continue Reading