Take a look at the graphic above. It’s from research done by Marketo and Moz called “Inbound vs. Outbound: Consumer Perspectives On Marketing Effectiveness.” The research is also summarized in this Marketo post. If you’re unclear upfront, we’re talking about “inbound” (content-driven)… Continue Reading
If you like this post, feel free to share it with your friends. Share buttons are at the bottom of the post. Take a look at this post from Mack Collier, which is based on an analysis of multiple brands by… Continue Reading
I’m not a big enough deal in the marketing world (yet?) to get sent to things like #INBOUND or #CMWorld, although I definitely enjoy tweeting using the hashtag from afar. (I enjoy fun little games.) INBOUND — which is put… Continue Reading
This is a weird little personal statistic, but I’ve been in about 20 conversations over the last six months where someone mentioned Apple (the company) and tried to explain their success, and basically got some of it right, but otherwise… Continue Reading
There’s this book called Absolute Value, co-authored by Itamar Simonson and Emanuel Rosen. They’re both professors at Stanford; there’s an article up now at the Stanford GSB website on how “the digital age rewrote consumer behavior,” which is something I think everyone inherently knows/understands,… Continue Reading