Move from “storytelling” to “story-making” in your branding and marketing

Storytelling vs. Story-Making

Goes something like this, I think: Old idea: Everything comes back to storytelling; that’s what the brain resonates around. If you’re in marketing, that’s what you should do. That’s essentially the keynote of most every marketing conference since 2009, and… Continue Reading

If you’re an idiot, you probably think you’re a genius

Kruger Dunning Effect and Incompetence

Cue it up: This finding was not a quirk of trying to measure subjective sense of humour. The researchers repeated the experiment, only this time with tests of logical reasoning and grammar. These disciplines have defined answers, and in each… Continue Reading

“Loyalty company” and “company with loyalty program” = different

Customer Loyalty vs. Loyalty Company

This about sums it up. Here’s a story from a couple of years ago: when my wife and I were dating, we drove up the Mississippi from Jacksonville to Minneapolis. Ironically, two years after that trip, we ended up living… Continue Reading

We should let adults embrace the idea of “play.”

Adults need to play as well

Maturity and professionalism are a thing, yes, but … if we let people “play” at work, we could achieve so much. Continue Reading

How “the latitude of acceptance” explains change at work

Latitude of Acceptance

Here’s how to conceptualize the idea of a “latitude of acceptance.” Take any idea that has two distinct sides. There’s a cluster of people all the way at one end (“Abortion is terrible!”), then a cluster of people all the way… Continue Reading

We should stop viewing leadership as a destination

Leadership ISN'T a destination

I’m about to write probably 300-400 words and use a lot of fluffy terms like “leadership” (hard to define, if inherently simple), “destination,” and “journey.” It might make you gag. If it doesn’t, come along with me for a hot… Continue Reading

Fuck it, yo. How about an unconditional basic income?

Pay Everyone To Have A Base Quality Of Life

Would probably never work in the United States, and even so — we might be headed there. Continue Reading

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Senior business leaders mostly fear incompetence. Cue the trickle-down.

CEOs facing fear

Cool story here on “what CEOs are afraid of,” based on data from 116 CEOs and other executives (including 27 in-depth interviews afterwards). 116 isn’t a lot of people by any means — there are over 2 million CEOs/top executives in… Continue Reading