Even though no one really seems to believe in transparency — hence the existence of silos — we still live in a time where transparency seems to be something more people are chasing. Depending on who you believe, this could… Continue Reading
You may have heard about Facebook’s attempts to eliminate / remove ‘click bait,’ or, essentially, articles that kind of tease you into clicking on them — bait you, in other words — with a controversial or attention-seeking headline or photo, then fail to… Continue Reading
I like the Buffer blog a lot. It’s consistently pretty well-researched and well-intentioned (hence actionable), and this goes for Kevan Lee’s posts (one of the main authors) as well as a lot of their guest posts. (If you have no… Continue Reading
631 ad pages for Vogue in the September issue, which is regularly used to gauge the health of fashion / luxury / lifestyle publications. The next highest number of ad pages in that space? InStyle, with 485. That’s a difference… Continue Reading
It seems like people have been discussing this idea of “what Big Data can really do” for years without tremendously tangible day-to-day results (possibly because of this and this). Still, it seems logical that as SmartPhones become the primary gadget… Continue Reading
ZOO is an “agency for agencies,” or, said another way — it’s a custom solution for those trying to market/advertise across Google and YouTube. It’s run (essentially) by this guy Eric Solomon, who got a PhD in psychology (a good field… Continue Reading
You’ve probably heard this by now, but if not: Google’s Q1 estimates were under the expectations, which doesn’t often happen with them. Income/profit was $3.45 billion (yes, a number that indicates you’re struggling) and revenue was $12.2 billion once you take out… Continue Reading
There are a couple of different ways a person can reach your website, but three of the biggest would be social (i.e. from Facebook or Twitter or Pinterest or what have you), direct (typing in/bookmarking the URL) or search (i.e.… Continue Reading