Marketing to 18 to 24 year-olds is challenging

This company called Fractl — whose motto is “Leverage the science behind great content” — did a study recently centering on “The Wheel of Emotions”  and trying to determine what could go “viral” via age bracket and gender. A marketing VP/partner… Continue Reading

Home Depot just taught you something about the housing market

That video above is from a year ago, but the current Home Depot fiscal situation is seemingly a lot better — their second-quarter profit just climbed 14 percent and they’re trading at around $88/share now (that’s up!). Check out this chart… Continue Reading

In organizations, does decentralization generate experimentation?

Here’s interesting stuff from three economics / business guys — one from Stanford, one from Harvard and one from London School of Economics (the entire thing sounds like the beginning of a joke, right?) — about decentralized authority structures and… Continue Reading

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When should you make work decisions?

I’m a big stickler on this idea that the workday is kind of a mess in terms of how it’s formulated — I’ve written about it here, here, here and here — and now there’s even more research on the… Continue Reading

Is Tampa representative of the American city crossroads?

I have a lot of family in Florida, but admittedly I don’t know a ton about Tampa. I’ve always found that people in Florida tend to disparage areas that aren’t their own — Miami will trash Orlando, and vice versa,… Continue Reading

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What’s the most important word for business teamwork?

While we work in teams, we don’t actually do our work in teams — and that’s the rub. Continue Reading

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Would you prefer a male boss or a female boss?

Answer for me personally? Female. I’ve had both, and I think females are easier to deal with. There’s a tendency towards wanting to be Type-A / alpha among a lot of guys, especially when they become managers. That might explain… Continue Reading

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For higher landing page conversion rates, try a survey

I’ve been thinking a little bit more about landing pages and conversion rates recently; I do it in my own job, and some freelance efforts, but it’s also just something I’m interested in. I watched an entire video this morning… Continue Reading