Digital marketing strategy: The big lies
When lies and buzzwords replace the real deal of how to think on/approach what you do digitally, that’s less than stellar. Continue Reading
Content Marketing
The ‘on brand’ problem
It’s important to be “on brand,” yes, but you need an actual understanding of what that term means in order to achieve that nirvana. Continue Reading
User personas are mostly worthless
If you’re still using “user personas” or “marketing personas” but claiming data is massively important, well, you’re lying to yourself somewhere in the process. Continue Reading
Thought leadership: Why it’s often cringe-inducing
“Second verse, same as the first, little bit louder and a whole lot worse…” Continue Reading
Email marketing best practices: Be conversational
Have a dialogue. Show your value. Continue Reading
‘Omni-channel marketing’ is buzzword hell
“Our Q3 omni-channel strategy drew significant ROI, and by that I mean we tracked Facebook impressions for a few posts and they seemed OK.” Continue Reading
Marketing objectives 101: Stop copying everyone else
When I was a little bit younger, I was often confused about marketing objectives. To be honest, before I even worked in marketing, I really didn’t understand the difference between “marketing” and “advertising.” (Truth be told, most CMOs probably still… Continue Reading
The C-Suite won’t read your white paper, no
One of the bigger things that makes me gag on my latest Chipotle burrito is when I go chase some freelance clients and someone tells me their website and associated content has a ‘C-Suite audience’ or ‘appeals to the C-Suite’ or… Continue Reading