Increase revenue with A/B testing and a two-word change

I’m doing some more A/B testing at my current job — I haven’t really done that much in previous jobs, although a little bit here and there — and so I’ve been looking around at videos and articles related to… Continue Reading

On The Fappening, Kate Upton, ethics and all that

When nudes get released of celebs, how should we process that information? Continue Reading

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For higher landing page conversion rates, try a survey

I’ve been thinking a little bit more about landing pages and conversion rates recently; I do it in my own job, and some freelance efforts, but it’s also just something I’m interested in. I watched an entire video this morning… Continue Reading

Will content marketing help you achieve business goals?

I’d classify myself as in the “content marketing” space, although it can vary on a day-to-day basis (as can any job). I try to read stuff about it whenever I can, and I came across this post on ClickZ that… Continue Reading

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Small Business Marketing Success Stories: Twitter

Let’s start here: Twitter may be approaching a tipping point, although it could be years away. It has about 1/8 the active users of Facebook, and you can make an argument that the only people who should really be on Twitter are journalists and thought… Continue Reading

The inherent contradiction involved in LinkedIn’s new content marketing score is going to make the idea of employee engagement more important than ever

This is an interesting little sequence of events here. Follow along: 1. LinkedIn is much better at sending traffic back to your homepage — and thus potential leads — than Facebook or Twitter are. Remember: people go on Facebook to stalk… Continue Reading

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There are 500 million tweets sent every day, give or take. So how do you make yours stand out on Twitter?

By some measure, there are 500 million tweets sent everyday, world-wide. For the purposes of an exercise, consider this: if you were to say that each tweet represented one inch of space (because why not), the 500 million inches therein would… Continue Reading

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Can you make money (revenue) off social media sites like Facebook, Twitter, Instagram, etc? And if you can’t, will social someday become a fad?

Let’s start with a couple of basics: Facebook and Twitter, the two behemoths in the general social media space right now (I’d classify Instagram as Facebook, and I might include YouTube as the third behemoth), are now both public companies.… Continue Reading