The simple, single-image solution to your marketing problems
165 ideas will fail, and one will work. Continue Reading
Digital Marketing Plan
A nice stat about executives lip servicing digital marketing
A doozy. Continue Reading
Does the “big deals” model of marketing work?
Probably not. Continue Reading
Digital noise: How bad is it, really? [Quantification]
6,000 tweets per second. 136,000 new Facebook images per minute. How are we cutting through all this clutter? Continue Reading
The brand awareness strategy paradox
Ah, kneeling to worship at The Shrine of Big Numbers. Continue Reading
Loss aversion explains a lot of business
The AI robots haven’t come for our jobs just yet. As such, work is populated by people — and hence an emotional place. We often remove psychology from these discussions, opting instead for focusing on supposed operational excellence. This fails us and creates turnover. And now: loss aversion! Continue Reading
Why your marketing campaigns suck
Over-focus on process and quantity of tasks + under-focus on value and clarity of concept. Continue Reading
Digital marketing strategy: The big lies
When lies and buzzwords replace the real deal of how to think on/approach what you do digitally, that’s less than stellar. Continue Reading