“I don’t have time for that! We’re launching a new marketing campaign this week!” I’ve worked in a bunch of different marketing departments and capacities at companies in different industries and verticals, and I’ve always seen — especially from middle… Continue Reading
Forbes magazine and Price Waterhouse Coopers just completed a study on ‘Leading With Customer-Focused Content,’ which on the surface can sound a bit buzzword-heavy. Essentially, it’s about a two-pronged idea: Content is important Personalized content — in essence, stuff a consumer actually would… Continue Reading
Been doing more Twitter Chats recently — which are actually kind of cool for meeting like-minded people — and as a result, I pick up followers here and there. I’d say 15-25 percent of the time after I grab a… Continue Reading
Take a look at the graphic above. It’s from research done by Marketo and Moz called “Inbound vs. Outbound: Consumer Perspectives On Marketing Effectiveness.” The research is also summarized in this Marketo post. If you’re unclear upfront, we’re talking about “inbound” (content-driven)… Continue Reading
If you like this post, feel free to share it with your friends. Share buttons are at the bottom of the post. Take a look at this post from Mack Collier, which is based on an analysis of multiple brands by… Continue Reading
The chart above comes from this post, and is kind of similar to a post I once wrote about people “not getting it” in terms of digital marketing, especially because you can make money from digital. CMOs have been claiming for years that… Continue Reading
Marketing is about to undergo either a revolution or an evolution, in large part because the majority of post-WW2 marketing in most major industries has been actually centered on advertisements. By this point in human evolution, most people know how… Continue Reading
Marketers spend a lot of time worried about ‘power branding’ and ‘automation suites’ and ‘the biggest possible number,’ and in reality? Very few of those things actually matter. We live in a much different world than we did even in 2003. That has… Continue Reading