I’ve worked a lot of different places, and had a lot of different bosses, and observed a lot of different senior management teams (and been friends with quite a few), and most of them focus on revenue (and/or growth) first and foremost. This… Continue Reading
Woke up this morning and hit the gym — motivated! — and while there, was thinking about a couple of posts I wanted to write. Something hit me out of the blue: Why do I spend my time on the… Continue Reading
You can probably figure out what the concept means from the headline. Basically, many people in marketing think about things in terms of the biggest numbers possible, because those are the impressive things you want to report back up a… Continue Reading
Let’s follow the bouncing ball here. First off, there’s a couple of things I think people get a little misguided about when it comes to “content marketing” as a concept: Your brand is unique, but you’re probably taking content marketing advice… Continue Reading
I had a freelance gig for a while writing articles for 9Lenses, and one of the articles I wrote was this jam on how to align sales and marketing. I think that’s a fairly large topic and people often avoid it, or… Continue Reading
Look, there are ways to do content marketing right — Hubspot mostly does it right, and they wrote up this post this week after hitting 15,000 customers — and then there are ways to do it wrong, which notably means “Following an expert… Continue Reading
Found this over on Mack Collier — he’s a good dude and runs #BlogChat, which I should probably contribute to more — about “clean” and “dirty” conversations in the marketing space. Before you excited and think some brand is gonna start… Continue Reading
To a certain extent, all advertising is/was/always will be a junk science, but the facts you hear about how much money gets poured into TV (“old-school”) vs. digital (“new-school”) is stunning. To wit, check this out: 4. The average adult… Continue Reading