Welcome to the platform thinking era
How the psychology of change, coupled with fear, cripples a lot of executive decision-making. Continue Reading
Digital Strategy
Loss aversion explains a lot of business
The AI robots haven’t come for our jobs just yet. As such, work is populated by people — and hence an emotional place. We often remove psychology from these discussions, opting instead for focusing on supposed operational excellence. This fails us and creates turnover. And now: loss aversion! Continue Reading
Digital monetization is becoming more confusing
If a CMO is looking at monetization plays that represent 16 percent of revenue vs. 84 percent of revenue, where do you think their attention might fall? Continue Reading
Digital marketing strategy: The big lies
When lies and buzzwords replace the real deal of how to think on/approach what you do digitally, that’s less than stellar. Continue Reading
Your digital strategy sucks. Here’s why.
A quick hint: it all goes back to human psychology. Continue Reading