3

Here’s why LinkedIn publishing is probably NOT a good strategy

From The New Yorker’s really long, in-depth profile of billionaire LinkedIn founder Reid Hoffman: LinkedIn would also purvey business advice. Three years ago, it assembled a group of eight hundred “influencers”—Hoffman, Bill Gates, Deepak Chopra, Arianna Huffington—who began regularly posting on the… Continue Reading

1

Marketing 101: How about a simple YouTube video explaining your business?

Let me try to walk through this logically. I may step on some land mines, and if/when I do, I apologize. If you have a business and that business makes any type of money or gets any type of funding,… Continue Reading

The leadership void, explained

Linda Hill and Kent Lineback appear to collaborate often, including on this book about “imperatives for becoming a great leader.” (The No. 1 imperative for that, IMHO, is caring about something more than just targets.) They wrote an article for Harvard Business Review on… Continue Reading

Future of Marketing: Science, Storytelling, Speed, Simplicity, and Substance (5S)

  People who study business love things like “The 4Ps” (price, product, promotion, and place!) or “The 7C Compass Model” or whatever. In reality, this is mostly reams of bullshit, or a way to potentially think about the bigger ideas… Continue Reading

1

Start treating your consumers as insiders

I’m not a big enough deal in the marketing world (yet?) to get sent to things like #INBOUND or #CMWorld, although I definitely enjoy tweeting using the hashtag from afar. (I enjoy fun little games.) INBOUND — which is put… Continue Reading

Link traditional marketing and digital marketing. Pause. Make money.

From a Fast Company article on Universal (the movie company) having a good year: Never was this more on display than over the summer, when the studio’s digital play—a combination of meme-inspired Snapchat geofilters; Periscoped red carpet premieres; and a VR stunt… Continue Reading

15

Could advertising just die someday as an industry?

I’ve wondered this for a couple of months now, so I decided to try and sit down and make some sense of the idea with a post. Here’s the thing: advertising is oftentimes everything to media pursuits (television, magazines, newspapers, etc.) It’s… Continue Reading

Networking: More ‘give,’ much less ‘take’

Cool quote, from here: Matthew Bothner concludes the interview with powerful advice to MBA students, or indeed anyone looking to use networking, to advance their own status: give more than you take. “If I give something to you, you will… Continue Reading