I’ve written before about small business marketing success stories via Twitter, and I completely understand the potential value of Twitter, but there’s a part of me that wonders why brands devote any true resource to it (other than maybe 20-25 minutes per… Continue Reading
I currently work in marketing, and while I abhor the concept of “the marketing expert,” I do tend to write about it a lot. Here’s one super-esoteric example of that. I also poke around and read about marketing a lot — because… Continue Reading
Not breaking news: executives at companies large and small often claim one thing is a priority (words), then their actions make it clear that a totally different thing is the real priority. For example: “talent strategy” is a priority, folks!… Continue Reading
Follow the bouncing ball: Even though people bitch about it all the time, Facebook is a fairly dominant platform. That said, it has some issues. Especially with teenagers. (Although buying Instagram was a good play.) Its core business, though, is really the… Continue Reading
I wrote this back on January 5, 2014; that’s over a year ago. I am by no means an intelligent person, but I realized the potential value of Uber even before I ever actually sat foot in an Uber. (My wife and… Continue Reading
Stop chasing pointless metrics all the time. Focus on these core tenets. Continue Reading
I know some days it can feel like everyone you know is on social media doing their whole “me-former” thing, but in reality only about 74 percent of Internet users in America actually use social sites. (More information is here; women… Continue Reading
This shit may blow your mind. Consider: Uber is the world’s largest taxi company. It doesn’t own any vehicles. Facebook is the world’s largest media company. It doesn’t produce any of its own content. Alibaba is the world’s most valuable… Continue Reading