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How to explain the world at a cocktail party

Talk about Inter-Temporal Discounting at a cocktail party

Want a cool expression to toss out at a dinner party the next time you find yourself in such a socially-elite situation? I’ve got one for you. It’s called “inter-temporal discounting.” Sounds cool, right? I bet you’re already interested. But what is it?… Continue Reading →

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The value of “brand” is declining. The value of “customer relationships” is increasing.

Branding vs. Customer Experience

That chart above is from here, and here’s the methodology behind it: To find out which school of thought is more accurate, we looked at the value of brands and customer relationships as revealed by M&A data covering over 6,000… Continue Reading →

Maybe stop telling me to “join the conversation” on social media

Please stop telling me to "join the conversation"

At the broadest level, I’d say I’m a pretty social media-savvy person. I don’t really use Vine and barely share to Instagram, but I do all the other major shit — and I’ve done it as a job for a… Continue Reading →

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Keep e-mails brief when e-mailing those Baby Boomers

People's relationship to e-mail

I literally despise the concept of e-mail. Every stat you read about it is insanely depressing. It’s a major time suck, and it came along at a time and in such a way that you have a totally-split workforce —… Continue Reading →

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Core skill for salespeople: Verbal acuity

Traits of Good Salespeople

“Sales” is an insanely flummoxing concept to me. It’s pretty much everything at some level — because you can have the greatest product, the greatest process, or the greatest people in the world, right? But if no one can sell it and… Continue Reading →

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If you follow a “content marketing expert,” you’re probably doing it wrong

Don't Use Content Marketing Experts

Content marketing is/was/will be all the rage in some circles dating back to about 2013, if not a bit before. However, some brands have tried to adopt it — and then given it up, because it’s not linked enough to… Continue Reading →

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Maybe we should stop focusing on “selling product”

Stop Selling Product, Start Selling Experiences

There are a handful of things that happen every day in the business world where a logical person would look over and say, “Wait, what just happened?” One of the bigger ones, for me, is this over-focus on products and processes as… Continue Reading →

Daily deliverables murdered strategy

Daily Deliverables vs. Long-Term Strategy

Hard to think long-term when you’re always worshipping at the temple of busy, baby. Continue Reading →