Mike Volpe is the CMO of Hubspot, which is a fairly successful marketing (inbound marketing) organization. He gave a talk at INBOUND, their annual conference — Malcolm Gladwell was there this year, guys! — and one of his slides apparently… Continue Reading
I went to this conference for work last week, and ’twas hosted by a CMS (content management system). I was walking around like a total mess at this thing, mostly because it was developer-focused and I’m a content/marketing guy (I can’t… Continue Reading
I’m attending this conference for work right now, and yesterday Niall McKeown of Ionology gave a presentation. It was kind of general “strategy vs. digital strategy” stuff — although people often have no idea what strategy is — but he had a few interesting… Continue Reading
Here’s a rundown of The Martini Report on Slate; the article originally appeared on Inc, though. The headline might as well be: “Rich People … They’re Just Like Us!”
I had been thinking about this for a couple of days/weeks now, so I decided to write down some thoughts about it. Doesn’t it sometimes seem like everyone on Twitter and in the general content/blogging community is trying to upsell… Continue Reading
“Your brand’s website and online presence needs to align around targeted customer intent(s), not traditional keywords-focused optimization,” notes Grant Simmons in a 2013 Search Engine Watch post. “Focus toward tactics that will play to Google’s more complex side: Mapping queries to actions,… Continue Reading
Even though no one really seems to believe in transparency — hence the existence of silos — we still live in a time where transparency seems to be something more people are chasing. Depending on who you believe, this could… Continue Reading
I feel like context is often lacking in business interaction. Sometimes I feel like people get busy with projects (remember, busy and productive are entirely different concepts), run around, do their projects, go to meetings, end their day, and re-start again. They don’t often… Continue Reading