Increase revenue with A/B testing and a two-word change

I’m doing some more A/B testing at my current job — I haven’t really done that much in previous jobs, although a little bit here and there — and so I’ve been looking around at videos and articles related to… Continue Reading

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Only 30 percent of salespeople are ready for a buyer’s questions

Look at this chart above. It’s from this blog, and as you can see at the bottom, it’s based on data from the Q4 2013 North America and Europe Executive Buyer Insight Online Survey. If you scroll down some of… Continue Reading

We hate the form, so cue social login

In short answer to the question in the title, no. Facebook and Google became Internet giants for much more varied reasons — and, in the process, put themselves in each other’s crosshairs.

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Funny: B2B inbound marketing is essentially akin to stalking

KoMarketing Associates — they have a pretty good presence on LinkedIn, as an aside — did a little recap of InBound 2014 (the Hubspot conference) on their site. They tried to focus on six major themes that emerged from it, and… Continue Reading

Don’t hire millennials for social media jobs

Let’s say you assume that the concept of a “digital native” is someone who mostly grew up in the age of the Internet and, more specifically, Google (which was an early organizing force of the Internet). Google first got big… Continue Reading

Sales isn’t about ‘closing’

I recently saw this on HubSpot’s blog — it’s essentially snippets of sales advice from professionals that you can then ‘click to tweet.’ (It’s amazing how many people 55 and over think ‘click to tweet’ is ingenious. It really is amazing.)… Continue Reading

Use Uber for networking

This weekend, my sister-in-law and her boyfriend were in town. Last night, not wanting to assign any adult responsibility to myself or my wife (things we probably really need), we decided to take a couple of Uber rides to bars/restaurants… Continue Reading

Social Media: Focus on ‘retention,’ not ‘going viral’

Here’s an interesting little story. There’s a paper by Microsoft and Stanford University called “The Structural Virality Of Online Diffusion.” It’s well summarized at Convince and Convert, and here’s the essential rub: the researchers looked at one billion events (one Billion!) as they… Continue Reading