You may have heard about Facebook’s attempts to eliminate / remove ‘click bait,’ or, essentially, articles that kind of tease you into clicking on them — bait you, in other words — with a controversial or attention-seeking headline or photo, then fail to… Continue Reading
How can you gain influence in your various networks? Turns out there are six keys. Continue Reading
This company called Fractl — whose motto is “Leverage the science behind great content” — did a study recently centering on “The Wheel of Emotions” and trying to determine what could go “viral” via age bracket and gender. A marketing VP/partner… Continue Reading
I’ve been thinking a little bit more about landing pages and conversion rates recently; I do it in my own job, and some freelance efforts, but it’s also just something I’m interested in. I watched an entire video this morning… Continue Reading
Saw this on Harvard Business Review this morning: What can a personal brand do for your career, and what’s the best way to start building one? Here’s the thing: I hate it when people talk about personal brand. Those words… Continue Reading
What if someone wrote a book about sales and selling called Never Be Closing, as opposed to the oft-cited Always Be Closing? Well, someone has — and they just did an interview with Hubspot’s blog too. Here’s a golden nugget:… Continue Reading
I like the Buffer blog a lot. It’s consistently pretty well-researched and well-intentioned (hence actionable), and this goes for Kevan Lee’s posts (one of the main authors) as well as a lot of their guest posts. (If you have no… Continue Reading
631 ad pages for Vogue in the September issue, which is regularly used to gauge the health of fashion / luxury / lifestyle publications. The next highest number of ad pages in that space? InStyle, with 485. That’s a difference… Continue Reading