I myself love content marketing. I love the concept of content as a bridge between commerce (what someone is trying to sell) and consumer (the person you’re targeting to buy it), and it makes total sense to me. The problem… Continue Reading
Here’s an interview with a marketing professor (Tim Calkins) at Kellogg/Northwestern where he’s discussing innovation and products and revenue growth and all that good stuff. Here’s a money quote: It’s not enough just to look for opportunities and innovations and new… Continue Reading
“I don’t have time for that! We’re launching a new marketing campaign this week!” I’ve worked in a bunch of different marketing departments and capacities at companies in different industries and verticals, and I’ve always seen — especially from middle… Continue Reading
Forbes magazine and Price Waterhouse Coopers just completed a study on ‘Leading With Customer-Focused Content,’ which on the surface can sound a bit buzzword-heavy. Essentially, it’s about a two-pronged idea: Content is important Personalized content — in essence, stuff a consumer actually would… Continue Reading
Been doing more Twitter Chats recently — which are actually kind of cool for meeting like-minded people — and as a result, I pick up followers here and there. I’d say 15-25 percent of the time after I grab a… Continue Reading
Take a look at the graphic above. It’s from research done by Marketo and Moz called “Inbound vs. Outbound: Consumer Perspectives On Marketing Effectiveness.” The research is also summarized in this Marketo post. If you’re unclear upfront, we’re talking about “inbound” (content-driven)… Continue Reading
I just ran 3 miles — goals, baby, goals! — to begin the final page of 2015, and along the way (in between alternating between DMX, Jason Mraz, Taylor Swift, and 2Pac) I started thinking about social media and connectivity… Continue Reading
If you like this post, feel free to share it with your friends. Share buttons are at the bottom of the post. Take a look at this post from Mack Collier, which is based on an analysis of multiple brands by… Continue Reading