1

Social vs. search vs. direct: How do you get to a website? (Or, why ‘we put it on Facebook’ is a bad strategy.)

There are a couple of different ways a person can reach your website, but three of the biggest would be social (i.e. from Facebook or Twitter or Pinterest or what have you), direct (typing in/bookmarking the URL) or search (i.e.… Continue Reading

What can we learn about consuming pop culture from the TED ‘Ads Worth Spreading’ list?

TED just released “Ads Worth Spreading” (here’s the full list) as part of a big week for ’em (the 30th Anniversary of TED is right now in Vancouver). There are no trophies for winning, and ultimately you need to fall… Continue Reading

3

The median age of a TV viewer is now 54. Has advertising basically become a junk science?

I'm a white male, age 18 to 49. Everyone listens to me, no matter how dumb my suggestions are. — Homer J Simpson (@homersquotes) February 7, 2011 Amen, Homer. We were all taught to believe that the central idea of… Continue Reading

1

IBM has a food truck debuting March 7 that’s going to reinvent your favorite foods (like burritos) off of cognitive computing

Came across the IBM Tumblr the other day and it’s fairly cool; one thing they’re focusing on now is called “cognitive cooking,” and it’s described in the video above — and also in this video. Essentially, the idea is this:… Continue Reading

14.7 million tweets were sent during the 2014 Oscars, mostly related to Gravity, Jennifer Lawrence, and Ellen’s best selfie of all-time

If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@EllenDeGeneres) March 3, 2014 That shot above — which is pretty cool — did become the most-retweeted photo of all-time eventually: https://twitter.com/twitter/statuses/440340258140323842 Overall, during the time… Continue Reading

Everyone wants to be up in arms about Kelly Blazek and her e-mails, but stuff like that happens a lot

If you haven’t heard the story, here’s the basics: Kelly Blazek runs a job bank in Cleveland (OH). Diana Mekota, a millennial, was looking to connect with Blazek — who has a strong LinkedIn presence and ties to some hiring managers… Continue Reading

1

The conversation on networking is skewed. It’s really all about the context of the hand-off.

No one would argue, I’d guess, that the idea of networking is the No. 1 job search strategy out there. The amount of people who get jobs off randomly applying to posts online is fairly low — you can make an argument… Continue Reading

Twitter is good for finding information, for sure. But could it be used to predict events ahead of time?

Could you use Twitter to ostensibly figure out that a historical tide is shifting before it actually does? Kinda. This is from a new study done by a PhD student at MIT named Nathan Kallus. Here’s the abstract: With public information becoming widely… Continue Reading