Let me start here: I don’t actually think something “going viral” is that great. If you work in social media or marketing, your focus should really be on retention. Most organizations can have one or two videos, or one or two… Continue Reading
I sometimes understand — don’t per se ‘get it,’ but understand it — when companies could care less about their employees, because oftentimes employees are seen as almost transactional. They come, they do a job, you pay them X-amount of money, and they leave. That’s… Continue Reading
In case you don’t read left to right, I’ll outline it for you: the first word of “social media” is, in fact, social. I’ve heard people describe social media as “in an awkward adolescence,” and that’s generally pretty true. Just like with teenagers,… Continue Reading
Challenging question, right? And in a way, kind of the crux of everything. If you have the greatest idea in the history of mankind but no one buys into it, well … was it really the greatest idea in the history… Continue Reading
At most organizations, people eventually spend less time — and care less about — things that aren’t directly tied to “making money” or “hitting targets.” A major example of this is employee engagement; everyone preaches it as a core issue but, because it’s hard to… Continue Reading
Here’s a little personal story. This was posted on Twitter a few days back: https://twitter.com/letsworkshop/status/593206622291238912 My friend Sarah Pressler recommended me for the gig this guy was offering. I sent this along via Twitter: https://twitter.com/tedbauer2003/status/593393551725105153 I didn’t hear anything for about… Continue Reading
Here are the basics of the newest Facebook algorithm: The first update will improve the experience for people who do not have a lot of content available to see. Previously, there was a rule that you would not see multiple… Continue Reading
At the broadest level, I’d say I’m a pretty social media-savvy person. I don’t really use Vine and barely share to Instagram, but I do all the other major shit — and I’ve done it as a job for a… Continue Reading