Deify the innovation of the vaccine, sure — but its effectiveness is all about messaging
We need to understand that Facebook, Reddit, and Twitter matter more here than “the innovation” does. Continue Reading
Messaging
Why would tech companies even need marketing departments?
Think about this for a second. Continue Reading
RIP “brand messaging”
A “community manager” is significantly more important than a “brand manager” in modern business. Continue Reading
WhatsApp might be poised to take over the world (provided it hasn’t already)
Check out this chart, which I found over on Quartz: The dominant social messaging app all over the world (in terms of areas, not necessarily per capita) is a thing called WhatsApp, which I had admittedly only heard of once… Continue Reading