I’ve been working now for close to a decade and a half. One major thing that people always miss: busy doesn’t mean productive. I write about the idea of “busy” vs. “productive” a lot, actually. To wit, here’s three examples: Only… Continue Reading
It’s amazing to me how many people I’ve worked with over the years who seem to put absolutely no thought into how to prepare better for meetings and calls. Look, the sad fact of the matter is — much of… Continue Reading
There’s a big problem with future of work discussions. I love talking about the future of work — heck, on this blog I have a full tag for future of work. I’ve probably slid it into about six different headlines (or… Continue Reading
Does content marketing work? Chances are your CMO heard about it at some conference, or got pitched it by some consultant, and they may green-light it just because they don’t really have the time to consider other options … they’ve… Continue Reading
There has been some debate in content marketing / inbound marketing circles about keyword research of late, with SEO demi-god Rand Fishkin even doing a ‘Whiteboard Friday’ a few weeks on MOZ on the idea of ‘keywords’ vs. ‘topics’ in… Continue Reading
I’ve probably worked with 1,500 different people in various jobs I’ve had. I could count maybe 4 that ever spent a second thinking about how to get organized at work. The common way most people approach the concept of ‘how… Continue Reading
It’s somewhat stunning to me how few marketers and salespeople think about their website’s conversion strategy. This is a true story, by the way; it’s not made up in any way. A few years ago, I had this gig in… Continue Reading
E-mail, at least to me, is a total boondoggle. Responding to work e-mails is an even bigger boondoggle. Let’s start with a couple of basics: There are no established ‘norms’ on how to handle e-mail E-mail represents work, but it’s often not actually… Continue Reading