Your logo matters significantly less than you think it does
No more 10-meeting sets on “power branding,” OK? Continue Reading
No more 10-meeting sets on “power branding,” OK? Continue Reading
Stop screeching about ‘branding strategies’ in all-hands meetings when, in fact, you just want to talk about process and guidelines. They’re very different things. Continue Reading
Kinda interesting, via here: The researchers first approached the question with structured interviews of 60 study participants about brands and people they loved and liked. They noticed some similarities in the way participants discussed humans and items: those that were… Continue Reading
You may have seen some of these new data sets about Facebook and usage. Basically, Forrester went out and told people that it was a bad marketing strategy. (Concur.) Organic reach has been dying forever, and large-brand Facebook posts are only… Continue Reading
Back in March 2012, Facebook told brand managers that the organic reach of one of their posts would be about 16 percent of their total audience; if they paid for a post, that could get up to 75 percent. In reality, around… Continue Reading
TED just released “Ads Worth Spreading” (here’s the full list) as part of a big week for ’em (the 30th Anniversary of TED is right now in Vancouver). There are no trophies for winning, and ultimately you need to fall… Continue Reading
Check out the chart above, via here. There are other charts of interest in said post, but essentially, here’s a quick takeaway: around 1998, the total market for menswear was about $270 billion. This year? It’s going to approach $500 billion.… Continue Reading