I work in marketing and am generally of the strong belief that it needs to evolve as a field — there’s still way too many people in the industry and running departments who think in the old-school way (ad buys, “power branding,”… Continue Reading
That chart above is from here, and here’s the methodology behind it: To find out which school of thought is more accurate, we looked at the value of brands and customer relationships as revealed by M&A data covering over 6,000… Continue Reading
At the broadest level, I’d say I’m a pretty social media-savvy person. I don’t really use Vine and barely share to Instagram, but I do all the other major shit — and I’ve done it as a job for a… Continue Reading
Content marketing is/was/will be all the rage in some circles dating back to about 2013, if not a bit before. However, some brands have tried to adopt it — and then given it up, because it’s not linked enough to… Continue Reading
Stop chasing pointless metrics all the time. Focus on these core tenets. Continue Reading
I read blogs and articles from Wharton (UPenn) professors all the time, because it seems like a really reputable business school that’s given the world some really solid business thinkers (including a friend or two of mine). Most of the… Continue Reading
Every company you ever speak to is somewhere in the process of redoing something about their website, and usually doing it mostly wrong — i.e. focusing on bells and whistles, and/or “something they saw on a comparison site,” as opposed… Continue Reading
“Your brand’s website and online presence needs to align around targeted customer intent(s), not traditional keywords-focused optimization,” notes Grant Simmons in a 2013 Search Engine Watch post. “Focus toward tactics that will play to Google’s more complex side: Mapping queries to actions,… Continue Reading