Marketing objectives 101: Stop copying everyone else

Marketing Objectives 101

When I was a little bit younger, I was often confused about marketing objectives. To be honest, before I even worked in marketing, I really didn’t understand the difference between “marketing” and “advertising.” (Truth be told, most CMOs probably still… Continue Reading

Do consumers actually respond to content marketing?

Does Inbound Content Marketing Work?

Take a look at the graphic above. It’s from research done by Marketo and Moz called “Inbound vs. Outbound: Consumer Perspectives On Marketing Effectiveness.” The research is also summarized in this Marketo post. If you’re unclear upfront, we’re talking about “inbound” (content-driven)… Continue Reading

Future of Marketing: Science, Storytelling, Speed, Simplicity, and Substance (5S)

  People who study business love things like “The 4Ps” (price, product, promotion, and place!) or “The 7C Compass Model” or whatever. In reality, this is mostly reams of bullshit, or a way to potentially think about the bigger ideas… Continue Reading

Content marketing might actually be taking people OFF message

Content Marketing 101

Look, there are ways to do content marketing right — Hubspot mostly does it right, and they wrote up this post this week after hitting 15,000 customers — and then there are ways to do it wrong, which notably means “Following an expert… Continue Reading

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Marketing automation needs to become more adaptable

Marketing Automation Is A Mess

I work in marketing and am generally of the strong belief that it needs to evolve as a field — there’s still way too many people in the industry and running departments who think in the old-school way (ad buys, “power branding,”… Continue Reading

Stats about e-mail are often very depressing (** puts rifle up to scrotum **)

EMail Stats Suck / EMail Sucks

We already know that 89 billion business e-mails are sent in a given day (that figure is probably higher for 2014), no one even remotely contextualizes their e-mail (so that everyone assumes everything has to be responded to immediately), e-mail… Continue Reading

Small Business Marketing Success Stories: E-Mail Marketing

Did this yesterday with Facebook in honor of #SBW2014, so now we’ll do it with e-mail marketing. Before we get going, remember two things: (1) please don’t call this “an e-mail blast“ and (2) always keep in mind that human attention… Continue Reading