Consumer behavior is a fairly big racket at some level. For smaller purchases — so, if your widget costs less than about $100 or so — you could argue that there’s no rational way to predict the behavior of a… Continue Reading
Here’s what we know: Storytelling is very important in marketing and branding Although less people realize it, storytelling is also very important in developing leaders About 20 percent of workers globally — give or take — see/find a sense of… Continue Reading
Follow the bouncing ball here: Job interviews are mostly a train wreck that accomplish very little and no one has really clear rules about; The new fad in that space was “behavioral interviewing,” which is dumb as all get-out; What… Continue Reading
What if I told you the answer to the ol’ question of “how to be more productive at work” could happen in 4 steps? Being more productive at work seems like a goal — or rather, it should be a… Continue Reading
Check this out from Forrester on the “customer service ecosystem:” People participate in the ecosystem if they get value from it. Each actor in the CX ecosystem is asking, “What’s in it for me?” Employees want things like professional development,… Continue Reading
Let’s say you had the chance to take advice from a guy who had a 12-employee, $95,000 company and grew it into a 6,000-employee, $1.5 billion company? You probably would listen, no? That guy is Mark Leslie, and he recently… Continue Reading
I’ve been working 13 years. I’m about to turn 35 years old. (Less than one month, yay.) The first two years I was working, I taught inner-city elementary school in Houston as part of Teach for America. Then, I worked for… Continue Reading
One of the three things you can’t really discuss — along with failure and sex — is money/salary. As essentially a direct result of this, no one really understands what their salary represents — and that leads to a lot… Continue Reading