Greyhound turned 100 this year — by contrast, Google is about 17 — and you can easily argue that the relevance of the brand, aside from broke-arse college kids trying to get home for holidays and/or “last-ditch options” when flights are grounded,… Continue Reading
Been on a ton of job interviews recently where questions will range down the list of “Do you know marketing automation software?” (I do!) or “Can you use Excel?” (No doubt, son!). These things are undeniably important for any marketing/branding-type gig… Continue Reading
Sure, sure … I get it. It’s the world largest professional network, and in some ways, it can be a massive traffic driver (albeit one with some inherent contradictions too). If you’re applying for a job and you’re not on there, you’re… Continue Reading
Everyone likes to talk about how busy they are — it’s the new currency of our day-to-day lives, in some respect — but regardless of how slammed you are day-over-day, there’s a good chance you have five minutes somewhere that… Continue Reading
This morning, I probably sent seven e-mails related to different things to people with office jobs. I got six auto-replies about them being out this Friday (bear in mind, for most people this week didn’t even start until Tuesday). That’s… Continue Reading
As a society, we broadly seem to value the young and virile — every year that you add is an opportunity for jokes about adding said years, and we take care (well, often) of the very old as if they… Continue Reading
Watched this Simon Sinek TED Talk before bed last night and was thinking about it a little more this morning. First of all — and this is a bit of a generalization — but businesses/organizations tend to love having military… Continue Reading
Obviously, there’s no universal way to answer this question. It’s going to vary by specific person, specific industry, desire to work in that industry, and numerous other factors. Here are a couple of things I’ve observed in the past few… Continue Reading