Simple idea behind e-mail was to make our lives easier and more connected. It did that — you can fire off one line to a friend/business partner in Finland, and they can get it seconds later — but in the… Continue Reading
Let’s say you really like football, up to the point that you consider the best football players to be “warriors” and the like. You view the whole thing as a complex allegory for war, so the most successful coaches are… Continue Reading
Let’s start here: Twitter may be approaching a tipping point, although it could be years away. It has about 1/8 the active users of Facebook, and you can make an argument that the only people who should really be on Twitter are journalists and thought… Continue Reading
You may have seen this already — if not, here’s what happened. Jack Dorsey, who co-founded Twitter and is now running things at Square (that little thing on top of iPads that you can swipe your credit card through, for… Continue Reading
Did this yesterday with Facebook in honor of #SBW2014, so now we’ll do it with e-mail marketing. Before we get going, remember two things: (1) please don’t call this “an e-mail blast“ and (2) always keep in mind that human attention… Continue Reading
Are you doing something that really moves the org forward, or are you there to represent how fast the place is growing? Continue Reading
Since it’s Small Business Week, I thought it might be interesting/helpful/something to create a series of posts around the different ways that small businesses can use “this new marketing reality” to position themselves better. Whether you’re a fan of Thomas Friedman… Continue Reading
It seems like people have been discussing this idea of “what Big Data can really do” for years without tremendously tangible day-to-day results (possibly because of this and this). Still, it seems logical that as SmartPhones become the primary gadget… Continue Reading