It’s never about the intended narrative. It’s about the narrative people will create from their beliefs.
Narratives don’t get life until beliefs come into play. Continue Reading
Marketing
Woke-washing and Whac-A-Mole: Why diversity seems to go nowhere
Marketing hijacks language (Problem 1) and we turn diversity initiatives into a series of tasks that obscure strategy (Problem 2). Now what? Continue Reading
Where is the tone-deaf line right now? Where is the positive-negative line?
It’s hard to always know what’s what in a crisis moment. Is your marketing tone-deaf? And are you sharing too much negative stuff? Continue Reading
Are we only allowed to discuss this virus now?
People look to hard news for “data” and Instagram for “uplifting tales” right now. But are we allowed to be discussing anything else? Continue Reading
Stop profiteering. You are missing the point of this moment.
This is a different moment for businesses. It’s not about chasing leads so much as chasing stability. You’re alienating people otherwise. Continue Reading
Why does “the number” always have to be big? Can’t we just celebrate effort and creation?
Not everything needs to “blitz-scale” and get 1M downloads per week. Sometimes we should embrace mere creation. Continue Reading
Uh, no, coronavirus is not a “content opportunity” for your brand, dude
Brands love to piggyback on big, trending themes to sell their BS product or service — confusing the narrative and creating digital noise. Continue Reading
Why do we keep saying “content is king?” That’s a lie.
We’ve been hearing that “content is king” since about 1996, but considering how much crap and digital noise we have now, is it still? Really? Continue Reading