Why your marketing campaigns suck
Over-focus on process and quantity of tasks + under-focus on value and clarity of concept. Continue Reading
Marketing Automation
Digital marketing plan: Blow up the bridge
Art of War time. Apply the face paint. Continue Reading
Email marketing best practices: Be conversational
Have a dialogue. Show your value. Continue Reading
‘Omni-channel marketing’ is buzzword hell
“Our Q3 omni-channel strategy drew significant ROI, and by that I mean we tracked Facebook impressions for a few posts and they seemed OK.” Continue Reading
Marketing objectives 101: Stop copying everyone else
When I was a little bit younger, I was often confused about marketing objectives. To be honest, before I even worked in marketing, I really didn’t understand the difference between “marketing” and “advertising.” (Truth be told, most CMOs probably still… Continue Reading
14 paths to personalized content success
Forbes magazine and Price Waterhouse Coopers just completed a study on ‘Leading With Customer-Focused Content,’ which on the surface can sound a bit buzzword-heavy. Essentially, it’s about a two-pronged idea: Content is important Personalized content — in essence, stuff a consumer actually would… Continue Reading
Marketers, let’s retire the auto-DM
Been doing more Twitter Chats recently — which are actually kind of cool for meeting like-minded people — and as a result, I pick up followers here and there. I’d say 15-25 percent of the time after I grab a… Continue Reading
What if traditional marketing dies?
I once wrote a post about the potential of advertising to die as an industry, and now I’m thinking the same thing of its closest cousin (fraternal twin?), marketing. In reality, here’s what will probably happen: neither will die, per se,… Continue Reading