I had a freelance gig for a while writing articles for 9Lenses, and one of the articles I wrote was this jam on how to align sales and marketing. I think that’s a fairly large topic and people often avoid it, or… Continue Reading
Found this over on Mack Collier — he’s a good dude and runs #BlogChat, which I should probably contribute to more — about “clean” and “dirty” conversations in the marketing space. Before you excited and think some brand is gonna start… Continue Reading
I work in marketing and am generally of the strong belief that it needs to evolve as a field — there’s still way too many people in the industry and running departments who think in the old-school way (ad buys, “power branding,”… Continue Reading
Stop chasing pointless metrics all the time. Focus on these core tenets. Continue Reading
I had a semi-deep thought this morning and decided to write a post about it. It won’t be anything remarkable or even that nuanced, but I think people might be missing the boat when it comes to how to design/structure… Continue Reading
Is the conventional funnel you always hear about actually now dead? Continue Reading