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How to explain the world at a cocktail party

Talk about Inter-Temporal Discounting at a cocktail party

Want a cool expression to toss out at a dinner party the next time you find yourself in such a socially-elite situation? I’ve got one for you. It’s called “inter-temporal discounting.” Sounds cool, right? I bet you’re already interested. But what is it?… Continue Reading

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The value of “brand” is declining. The value of “customer relationships” is increasing.

Branding vs. Customer Experience

That chart above is from here, and here’s the methodology behind it: To find out which school of thought is more accurate, we looked at the value of brands and customer relationships as revealed by M&A data covering over 6,000… Continue Reading

Maybe stop telling me to “join the conversation” on social media

Please stop telling me to "join the conversation"

At the broadest level, I’d say I’m a pretty social media-savvy person. I don’t really use Vine and barely share to Instagram, but I do all the other major shit — and I’ve done it as a job for a… Continue Reading

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Keep e-mails brief when e-mailing those Baby Boomers

People's relationship to e-mail

I literally despise the concept of e-mail. Every stat you read about it is insanely depressing. It’s a major time suck, and it came along at a time and in such a way that you have a totally-split workforce —… Continue Reading

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Core skill for salespeople: Verbal acuity

Traits of Good Salespeople

“Sales” is an insanely flummoxing concept to me. It’s pretty much everything at some level — because you can have the greatest product, the greatest process, or the greatest people in the world, right? But if no one can sell it and… Continue Reading

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If you follow a “content marketing expert,” you’re probably doing it wrong

Don't Use Content Marketing Experts

Content marketing is/was/will be all the rage in some circles dating back to about 2013, if not a bit before. However, some brands have tried to adopt it — and then given it up, because it’s not linked enough to… Continue Reading

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Maybe we should stop focusing on “selling product”

Stop Selling Product, Start Selling Experiences

There are a handful of things that happen every day in the business world where a logical person would look over and say, “Wait, what just happened?” One of the bigger ones, for me, is this over-focus on products and processes as… Continue Reading

Daily deliverables murdered strategy

Daily Deliverables vs. Long-Term Strategy

Hard to think long-term when you’re always worshipping at the temple of busy, baby. Continue Reading