Jennifer Lawrence’s e-mail alias is apparently “peanutbutt.” If that’s true — it’s info from the Sony hacks — then it furthers America’s obsession with Jennifer Lawrence and how real / authentic she is (depending on whether you believe she really is). Think… Continue Reading
There’s this book called Absolute Value, co-authored by Itamar Simonson and Emanuel Rosen. They’re both professors at Stanford; there’s an article up now at the Stanford GSB website on how “the digital age rewrote consumer behavior,” which is something I think everyone inherently knows/understands,… Continue Reading
As a drunk kid in Vegas once told me (read the post), “We don’t get paid in likes and clicks.” Continue Reading
Maybe a week after Black Friday, one of my good friends sent me a text. He said that his “Promotions” tab on GMail had gotten 39 e-mails in the past 24 hours, mostly from charities, marketers, retailers, etc. He’s unemployed… Continue Reading
I would think (hope) that most people in the general marketing field understand that marketing is changing as generations change out — here’s one small example — although I’m not entirely sure marketing always quickly catches up to trends going… Continue Reading
I had a semi-deep thought this morning and decided to write a post about it. It won’t be anything remarkable or even that nuanced, but I think people might be missing the boat when it comes to how to design/structure… Continue Reading
Personally, I understand the value of social media — even if 80 percent of people using it are “me-formers” — because it connects family and friends in a new way. It’s always remarkable to me when I can know exactly… Continue Reading
You may have seen some of these new data sets about Facebook and usage. Basically, Forrester went out and told people that it was a bad marketing strategy. (Concur.) Organic reach has been dying forever, and large-brand Facebook posts are only… Continue Reading