In other words, in the old days, if you wanted to do something—navigate to the restaurant where you’ve got a dinner reservation—you might open a web browser and search for its address. But in the post-search world of context—in which our… Continue Reading
Let’s start with a couple of basics: Facebook and Twitter, the two behemoths in the general social media space right now (I’d classify Instagram as Facebook, and I might include YouTube as the third behemoth), are now both public companies.… Continue Reading
Check out the chart above; essentially, the last time that Amazon had quarter-over-quarter sales growth of less than 14 percent was, ahem, 2001. This is a completely new model in the business world in some ways, because while their sales growth — and the… Continue Reading
ZOO is an “agency for agencies,” or, said another way — it’s a custom solution for those trying to market/advertise across Google and YouTube. It’s run (essentially) by this guy Eric Solomon, who got a PhD in psychology (a good field… Continue Reading
You’ve probably heard this by now, but if not: Google’s Q1 estimates were under the expectations, which doesn’t often happen with them. Income/profit was $3.45 billion (yes, a number that indicates you’re struggling) and revenue was $12.2 billion once you take out… Continue Reading
Back in March 2012, Facebook told brand managers that the organic reach of one of their posts would be about 16 percent of their total audience; if they paid for a post, that could get up to 75 percent. In reality, around… Continue Reading
Over the last 72 hours, even after using Unroll.me, I’ve gotten about 20 things called an “e-blast.” I had never thought that much about this before, but where I’m working part-time right now calls their own internal e-mail every Tuesday/Wednesday… Continue Reading
Check this out, via Harvard Business Review. Here’s a quote. Read it and then let’s talk context: It must be considered that there is nothing more difficult to carry out, nor more doubtful of success nor dangerous to handle, than to initiate… Continue Reading