The brand awareness strategy paradox
Ah, kneeling to worship at The Shrine of Big Numbers. Continue Reading
Marketing
Top eCommerce trends of 2017
Some help from my friends over at payever. Continue Reading
Digital monetization is becoming more confusing
If a CMO is looking at monetization plays that represent 16 percent of revenue vs. 84 percent of revenue, where do you think their attention might fall? Continue Reading
Facebook as an echo chamber isn’t breaking news, dipshit
This seems to have confused people more than it probably should. Continue Reading
Why your marketing campaigns suck
Over-focus on process and quantity of tasks + under-focus on value and clarity of concept. Continue Reading
Digital marketing strategy: The big lies
When lies and buzzwords replace the real deal of how to think on/approach what you do digitally, that’s less than stellar. Continue Reading
The ‘on brand’ problem
It’s important to be “on brand,” yes, but you need an actual understanding of what that term means in order to achieve that nirvana. Continue Reading
User personas are mostly worthless
If you’re still using “user personas” or “marketing personas” but claiming data is massively important, well, you’re lying to yourself somewhere in the process. Continue Reading