This is what always surprises me about marketing, right? At essence, marketing is a support function for sales. You create a message, or a story, or a campaign, or however you want to define it. That message is ultimately supposed to help… Continue Reading
Kinda interesting, via here: The researchers first approached the question with structured interviews of 60 study participants about brands and people they loved and liked. They noticed some similarities in the way participants discussed humans and items: those that were… Continue Reading
From here: According to a recent survey sourced in Ad Age, 75 percent of marketers said that content should frequently mention products and services, yet 60 percent of their audience turns down salesy content. This is the true rubber-meets-road moment… Continue Reading
From here and Mary Meeker: Check that baby out — ad spend on print is still 18 percent, but “time spent” is 4 percent. That’s a mess. TV still dominates — even though the whole thing is a junk science — and… Continue Reading
Challenging question, right? And in a way, kind of the crux of everything. If you have the greatest idea in the history of mankind but no one buys into it, well … was it really the greatest idea in the history… Continue Reading
From here: “I came from a different path in marketing. It’s deeply formed my view on what’s the appropriate approach. I can remember when I played college football one of our coaches said, ‘Your value to the team is how… Continue Reading
You know why, ultimately, business journalism and headlines like “74 percent of B2C consumers prefer this…” don’t have value? And you know why the ramp-up to “Big Data” and “data-based decision-making” will be hard for a lot of people? Here’s why: All of these… Continue Reading
At most organizations, people eventually spend less time — and care less about — things that aren’t directly tied to “making money” or “hitting targets.” A major example of this is employee engagement; everyone preaches it as a core issue but, because it’s hard to… Continue Reading