Last week, I flew from Toronto to Vancouver for work; that’s a deceptively-long flight and, in the process, I got to read the magazine of Rotman (University of Toronto) business school. It’s actually really good — bordering on excellent, honestly —… Continue Reading
Look, there are ways to do content marketing right — Hubspot mostly does it right, and they wrote up this post this week after hitting 15,000 customers — and then there are ways to do it wrong, which notably means “Following an expert… Continue Reading
From here: “In the 1980s and 1990s, advertisers needed to be in front of prospects six to eight times to become recognizable, says Bill Corbett, Jr., president of Corbett Public Relations. “Today this number is closer to 21 and may… Continue Reading
I’ve talked to a lot of random high-middle-management people in my life who have told me that there isn’t really a logical reason to invest in mobile, because it’s a “fad.” (As in, “Well, something else will come along.”) I… Continue Reading
Personally not sure whether I’m an extrovert or an introvert, although that’s neither here nor there. I have believed for a long time that the marketing world needs more introverts, especially in the modern age — where marketing should be… Continue Reading
Found this over on Mack Collier — he’s a good dude and runs #BlogChat, which I should probably contribute to more — about “clean” and “dirty” conversations in the marketing space. Before you excited and think some brand is gonna start… Continue Reading
To a certain extent, all advertising is/was/always will be a junk science, but the facts you hear about how much money gets poured into TV (“old-school”) vs. digital (“new-school”) is stunning. To wit, check this out: 4. The average adult… Continue Reading
I work in marketing and am generally of the strong belief that it needs to evolve as a field — there’s still way too many people in the industry and running departments who think in the old-school way (ad buys, “power branding,”… Continue Reading