Think about this: if 20 years ago tomorrow was, instead, tomorrow — the Internet might break in half. You’d be in the middle of the World Cup — already poised to be the most-tweeted event in history — and you’d… Continue Reading
Admittedly, this study from Rutgers University on the types of social media (predominantly Twitter) users is about four years old, so take it with a grain of salt, sure. But it does bring up an interesting point, summarized here on… Continue Reading
Let’s start here: Twitter may be approaching a tipping point, although it could be years away. It has about 1/8 the active users of Facebook, and you can make an argument that the only people who should really be on Twitter are journalists and thought… Continue Reading
You may have seen this already — if not, here’s what happened. Jack Dorsey, who co-founded Twitter and is now running things at Square (that little thing on top of iPads that you can swipe your credit card through, for… Continue Reading
Is the conventional funnel you always hear about actually now dead? Continue Reading
By some measure, there are 500 million tweets sent everyday, world-wide. For the purposes of an exercise, consider this: if you were to say that each tweet represented one inch of space (because why not), the 500 million inches therein would… Continue Reading
Let’s start with a couple of basics: Facebook and Twitter, the two behemoths in the general social media space right now (I’d classify Instagram as Facebook, and I might include YouTube as the third behemoth), are now both public companies.… Continue Reading
Back in March 2012, Facebook told brand managers that the organic reach of one of their posts would be about 16 percent of their total audience; if they paid for a post, that could get up to 75 percent. In reality, around… Continue Reading