RIP “brand messaging”
A “community manager” is significantly more important than a “brand manager” in modern business. Continue Reading
Marketing
The “Attention Economy” is a bubble
This is a tough intersection for humanity. Continue Reading
The simple, single-image solution to your marketing problems
165 ideas will fail, and one will work. Continue Reading
The dumb shit is what people remember, so lean into the dumb shit
Learn to embrace the uncomfortable and put it back into the world. Continue Reading
More marketing ROI: Kill off “branding”
One organizational tweak might work here. Continue Reading
In praise of #SocialRoadTrip
The power of face-to-face. Continue Reading
A nice stat about executives lip servicing digital marketing
A doozy. Continue Reading
More evidence that thought leadership might be garbage
Gahhhhhhh. Continue Reading