What if your company’s processes and tools aren’t making you any more productive at all?
A lot of stuff gets jammed down our throat. Continue Reading
Sales
More marketing ROI: Kill off “branding”
One organizational tweak might work here. Continue Reading
Does the “big deals” model of marketing work?
Probably not. Continue Reading
Top eCommerce trends of 2017
Some help from my friends over at payever. Continue Reading
Thought leadership: Why it’s often cringe-inducing
“Second verse, same as the first, little bit louder and a whole lot worse…” Continue Reading
Personal branding: Sounds buzzword-y, is crucial
A ‘brand’ is a marketing innovation — it’s a controlled series of graphics, text, and ads, etc. So a ‘personal brand’ can feel very forced or inauthentic and even buzzword-y. But that’s too bad, because in the modern hiring climate, personal branding is essential. Continue Reading
Lead generation was killed by … itself
“We put 2K leads into the pipeline last month!” yelps a middle manager. He neglects to mention that 108 of those people are, in fact, deceased. Continue Reading
Does content marketing work when everyone says the same shit?
Does content marketing work? Chances are your CMO heard about it at some conference, or got pitched it by some consultant, and they may green-light it just because they don’t really have the time to consider other options … they’ve… Continue Reading