Why do we keep saying “content is king?” That’s a lie.
We’ve been hearing that “content is king” since about 1996, but considering how much crap and digital noise we have now, is it still? Really? Continue Reading
Advertising
Digital monetization is becoming more confusing
If a CMO is looking at monetization plays that represent 16 percent of revenue vs. 84 percent of revenue, where do you think their attention might fall? Continue Reading
Lead generation was killed by … itself
“We put 2K leads into the pipeline last month!” yelps a middle manager. He neglects to mention that 108 of those people are, in fact, deceased. Continue Reading
Marketing objectives 101: Stop copying everyone else
When I was a little bit younger, I was often confused about marketing objectives. To be honest, before I even worked in marketing, I really didn’t understand the difference between “marketing” and “advertising.” (Truth be told, most CMOs probably still… Continue Reading
Does content marketing work when everyone says the same shit?
Does content marketing work? Chances are your CMO heard about it at some conference, or got pitched it by some consultant, and they may green-light it just because they don’t really have the time to consider other options … they’ve… Continue Reading
Content marketing keyword research is still crucial
There has been some debate in content marketing / inbound marketing circles about keyword research of late, with SEO demi-god Rand Fishkin even doing a ‘Whiteboard Friday’ a few weeks on MOZ on the idea of ‘keywords’ vs. ‘topics’ in… Continue Reading
How to fix a terrible conversion strategy
It’s somewhat stunning to me how few marketers and salespeople think about their website’s conversion strategy. This is a true story, by the way; it’s not made up in any way. A few years ago, I had this gig in… Continue Reading
A major content marketing problem we don’t discuss
I myself love content marketing. I love the concept of content as a bridge between commerce (what someone is trying to sell) and consumer (the person you’re targeting to buy it), and it makes total sense to me. The problem… Continue Reading