From here: According to a recent survey sourced in Ad Age, 75 percent of marketers said that content should frequently mention products and services, yet 60 percent of their audience turns down salesy content. This is the true rubber-meets-road moment… Continue Reading
From here and Mary Meeker: Check that baby out — ad spend on print is still 18 percent, but “time spent” is 4 percent. That’s a mess. TV still dominates — even though the whole thing is a junk science — and… Continue Reading
Challenging question, right? And in a way, kind of the crux of everything. If you have the greatest idea in the history of mankind but no one buys into it, well … was it really the greatest idea in the history… Continue Reading
From here: “I came from a different path in marketing. It’s deeply formed my view on what’s the appropriate approach. I can remember when I played college football one of our coaches said, ‘Your value to the team is how… Continue Reading
Look, there are ways to do content marketing right — Hubspot mostly does it right, and they wrote up this post this week after hitting 15,000 customers — and then there are ways to do it wrong, which notably means “Following an expert… Continue Reading
From here: “In the 1980s and 1990s, advertisers needed to be in front of prospects six to eight times to become recognizable, says Bill Corbett, Jr., president of Corbett Public Relations. “Today this number is closer to 21 and may… Continue Reading
I’ve talked to a lot of random high-middle-management people in my life who have told me that there isn’t really a logical reason to invest in mobile, because it’s a “fad.” (As in, “Well, something else will come along.”) I… Continue Reading
Personally not sure whether I’m an extrovert or an introvert, although that’s neither here nor there. I have believed for a long time that the marketing world needs more introverts, especially in the modern age — where marketing should be… Continue Reading