Found this over on Mack Collier — he’s a good dude and runs #BlogChat, which I should probably contribute to more — about “clean” and “dirty” conversations in the marketing space. Before you excited and think some brand is gonna start… Continue Reading
To a certain extent, all advertising is/was/always will be a junk science, but the facts you hear about how much money gets poured into TV (“old-school”) vs. digital (“new-school”) is stunning. To wit, check this out: 4. The average adult… Continue Reading
Here are the basics of the newest Facebook algorithm: The first update will improve the experience for people who do not have a lot of content available to see. Previously, there was a rule that you would not see multiple… Continue Reading
I work in marketing and am generally of the strong belief that it needs to evolve as a field — there’s still way too many people in the industry and running departments who think in the old-school way (ad buys, “power branding,”… Continue Reading
Want a cool expression to toss out at a dinner party the next time you find yourself in such a socially-elite situation? I’ve got one for you. It’s called “inter-temporal discounting.” Sounds cool, right? I bet you’re already interested. But what is it?… Continue Reading
That chart above is from here, and here’s the methodology behind it: To find out which school of thought is more accurate, we looked at the value of brands and customer relationships as revealed by M&A data covering over 6,000… Continue Reading
At the broadest level, I’d say I’m a pretty social media-savvy person. I don’t really use Vine and barely share to Instagram, but I do all the other major shit — and I’ve done it as a job for a… Continue Reading
“Sales” is an insanely flummoxing concept to me. It’s pretty much everything at some level — because you can have the greatest product, the greatest process, or the greatest people in the world, right? But if no one can sell it and… Continue Reading